I build brands that resonate culturally and drive meaningful growth.

For over a decade I've led brand strategy and integrated marketing across the US, Canada, and the UK, taking brands into new markets and making them matter when they get there. My work lives at the intersection of cultural insight, earned media, strategic partnerships, and community.

At Fable, a B Corp redefining sustainable home design, I own the brand function across three international markets. I launched the brand into the US and the UK, including its first premium retail partnership with Selfridges, built the influencer and collaboration program behind partnerships with Reese's Book Club and Jenn Im, and led the earned media strategy that generated 3.5B+ impressions across Forbes, Architectural Digest, and Bon Appétit.