Kraft faced a challenge connecting with Millennial Moms due to an image mismatch with their products. To tackle this, the DDB team initiated a transformative shift by introducing Kraft Food Hacks. Recognizing that Millennial Moms sought online inspiration for quick, family-friendly meals, Kraft Food Hacks emerged from this insight. Drawing inspiration from the popular global trend of 'hacking,' our team crafted inventive recipes presented through clear, concise 3-step infographics. This initiative was amplified across diverse platforms including print, POS, digital, out-of-home, and social media channels. The impact was substantial, with the campaign garnering 13 million impressions and an impressive 12% surge in sales.